Reading is something we do for relaxation, motivation and education, and with World Book Day coming up on the 1st of March, now is the perfect time to update your recommended reading list and start a company book club as part of your employee benefits
If you feel like reading is something you struggle with, consider signing up for the Reading Challenge on Goodreads where you let them know how many books you want to read in 2021 and they’ll keep you motivated to reach your goal!
To get you started we asked some of our staff members for recommendations on their favourite non-fiction books.
Anna Rasmussen - Online Content Manager
Author David Goggins had a childhood marred by poverty, prejudice and physical abuse, through a tough mental attitude and hard work he turned himself from depressed and overweight into a top endurance athlete and the posterboy for the U.S. Armed Forces.
Can’t Hurt Me takes the reader through his incredible journey, explaining what he calls the ‘40% rule’, where we only use 40% of what we are truly capable of, and how to push through barriers to reach our full potential.
This bestseller has sold over 15 million copies since its release in 1936, and it remains a popular handbook for reaching success in your personal and business life.
Carnegie’s book is packed full of advice to help you reach your goals in a competitive climate, including ways to make people like being around you, how to win people over, and how to change people without them resenting you. This is the perfect read to challenge you to make the changes for a better life.
This is a simple guide for day-to-day living with a simple message: live in the now and don’t let past stresses and future worries hold you back. Tolle explains this message in an easy to understand way, helping the reader to become more conscious of how thoughts and emotions get in the way of true happiness.
He intersperses his topics with ‘break time’ markers, offering a time to reflect, allowing you to become stronger in your relationships, understanding your own energies and using your creativity to its maximum, for a better life.
Successful people don’t try to do everything on their to-do lists - instead they choose what is important and focus on that. This is the take-home from Eat That Frog!, a message which has reached 450, 000 people over 23 languages.
In this book Tracey provides 21 effective methods for getting over procrastinating and getting stuff done, and recent editions include how technology can easily eat into precious time. This is the perfect book for getting started.
The central theme of this book is that all successful creative endeavours are a result of adhering to the creative curve. The introductory chapters debunk the myth that all creative ideas are solo lightbulb moments, providing clarity on creativity.
The book offers a simple writing style whilst discussing complex ideas and data, with anecdotes and excerpts from interviews with successful creatives that are well placed and useful in understanding the validity of each of Gannett’s points. This is an ideal read for anyone interested in marketing, design or business.
Amy Roberts - Marketing Operations Manager
The Culture Map is an essential book in our era of globalisation where most of us work with people from a range of different cultures. It helps managers and employees understand how people from different cultures communicate in direct or indirect ways and how that impacts the ways in which people give and receive (or perceive) feedback. When companies are able to hire a diverse mix of employees, everybody reaps the benefits.
Chouinard challenges the way that businesses are run for profit and makes the argument that successful businesses can do more in their efforts to support their environment and their communities. Patagonia's on-site child care facility promotes parent-child interactions within the workplace, something that many people are currently able to see the challenges and benefits of as they work from home.
Jacqueline Benjamin - Co-founder and Director
This book, written by an award-winning journalist and two-time olympian, contains all the secret clues to being successful, be it in business, school or sports.
Syed looks into the neuroscience and psychology of top athletes, what he calls the ‘growth mindset’ to understand how they do it, together with interesting stories and statistics. This book is recommended to understand the art of success.
Florent Aonon - Sales Director
As a company you might be asking the following three questions about growing revenue to tens times its size: why aren’t you growing faster, what does it take to achieve hyper-growth, and how do you sustain that growth once achieved?
This book covers all that and more, to understand how the big guns are breaking their revenue records. The authors break this down into step-by-step implementation to help you turn your goals into success.
A Few More Suggestions From
Anna Rasmussen - Online Content Manager
In this insightful book Rosling, presents his life experiences as a doctor and researcher with brutal honesty to teach us how a fact based worldview can change the world for the better. Considering the impact which social media has on inducing hysteria this book is a great read for anyone suffering eco-anxiety or a feeling like we are making no progress as a global society.
It provides a great framework for understanding how our reactions and assumptions are created and distorted by the media and what we can do to reduce this distortion.
This book is a brutally honest and useful resource for product managers (or similar) who are struggling to innovate or release great products. The book comprehensively describes the benefits of implementing a product led mindset.
Perri offers useful information, tips and case studies throughout, to successfully illustrate all the main points as well as well as a thought-provoking question section at the end. This book is recommended to any aspiring product managers or management teams looking to promote innovation in their organisation.
In this book well-known presenter James O’Brien helps the reader to understand how and why right-wing, sexist, xenophobic, racist and other ideas, which have no factual evidence to support them, appear and stay in modern discourse. He uses real life examples and transcripts of conversations with callers to his radio show to illustrate how people with strong beliefs often cannot justify or answer why they feel the way they do.
He also shows how the media shapes these callers’ opinions using fear mongering and unethical journalism practices. This book is recommended to anyone who is exasperated with continuously having to explain why cat-calling is offensive or that immigrants are not, in fact, ruining the western world.
Many startups fail, however they don’t have to. This book offers a different approach in how new companies are built and new products launched in order to create a sustainable business. Ries’ approach is to nurture companies that are able to work within their financial boundaries, whilst using all available creativity more effectively.
He also provides understanding on how to shorten the development cycle and measure progress in order to give the customers what they really want. This scientific approach in a time where innovation is key, is a must read for anyone considering starting a new business.
While communicating is something that we do every day, being able to speak effectively to potential customers is a skill.
Talking to Humans is a practical guide to the qualitative side of customer development, which is a crucial skill for vetting and improving any new startup or innovation. Constable offers direction in how to structure and run effective customer interviews, find candidates, and turn learnings into action, in a concise, practical way.
These are just a few ideas to start you on your reading journey. Should you not have the time to physically sit down with a book, audiobooks give you the flexibility to listen to your favourite books on the go - be it while cooking, commuting or even out walking.