Why is the Employee Experience So Important?

October 29, 2019
3 mins read

What makes your employees happy? What makes them raring to go and excited to come to work? How do you improve productivity and boost morale? The simple answer... the employee experience!

Times are changing and gone are the days where employees just work for a pay check at the end of the month. Companies are having to now shift their focus to the employee experience (EE) as this can make or break your business, your brand reputation and relationships with your customers and clients. 


So, what exactly is the employee experience?
 

In a nutshell - the employee experience refers to the sum total of everything an employee experiences with a particular organisation. Starting from the interview process to their interaction with management, leadership and colleagues, the corporate culture and inherent values, the work / life balance, how issues are escalated and dealt with… the list is truly endless! This experience stretches far beyond a drinks trolley on a Friday or a ping-pong table. It is that holistic and all-encompassing feeling an employee experiences from the first to last encounter they have with your company and everything in between.

How to cultivate the employee experience?

Employers need to invest time, energy and sometimes budget into creating the perfect employee experience in line with their company values and mission. Employers need to know exactly what makes their employees tick, what aggravates certain situations and how their teams best respond to certain management styles. Below are some easy to implement ways to build, maintain and improve this experience:

1. Ensure open communication and dialogue

What better way to ensure a healthy working relationship than with open, transparent communication across the organisation, both upwards and downwards. Employees should feel like they are able to speak without being judged and let management know what they're feeling, and visa versa, leadership need to be approachable and willing to share information and communicate on an equal, approachable level.

Work life balance

2. Work / life balance

This so-called euphoria - the balance which everyone wants, and more importantly needs. If business allows, be flexible with your team. Whether that means working from home, or slightly adjustable hours so they can do the school run or miss rush hour. Try not expect your employees to be available 24/7 - which is hard in our digital economy. Encourage them to switch off their emails over the weekend and try not contact them in the evenings. A hard ask, we know!

3. Meaningful and relevant employee benefits

This so called euphoria - the balance which everyone wants, and more importantly needs. If business allows, be flexible with your team. Whether that means working from home, or slightly adjustable hours so they can do the school run or miss rush hour. Try not expect your employees to be available 24/7 - which is hard in our digital economy. Encourage them to switch off their emails over the weekend and try not contact them in the evenings. A hard ask, we know!

Companies who invested heavily in their employee experience are included 11.5x more often in Glassdoor’s Best Places to Work and 28x more often listed among Fast Company’s Most Innovative Companies, according to research by Jacob Morgan, The Employee Experience Advantage’s author. So why wait? Get onto the employee experience bandwagon and build and maintain a team who are engaged, motivated and love to come to work. It's a win-win for all!


Staff Treats is a leading Employee Benefits provider offering over 3,000 exclusive employee benefits and perks which are brilliant for the employee experience. If you'd like to find out how we can contribute to making your employees feel looked after, speak to one of our Engagement Consultants.

Written by Talya Zwiers

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